About Me
At first, marketing was just how I paid for triathlon and marathon entries. In my first year of college I started freelancing—tiny gigs, social posts, quick edits—then bigger ones: wellness brands, creators, sports platforms. I learned fast: ran influencer programs, measured CPV/CPA, built dashboards, and turned competitor research into content that actually converted. I hosted athlete podcasts, wrote hooks that made non-fans care, and watched the numbers jump when the story landed. Athlete brain loved the loop: hypothesise → test → iterate → perform.
That momentum took me to PwC India’s Risk Consulting—executive-level LinkedIn, partner comms, event narratives—same muscles, higher stakes. Meanwhile I kept shipping for sports/fitness startups (Fisto, Unified, Athlete IQ, Union): campaigns, premium events, community growth. Winning the Felix Scholarship brought me to the University of Reading (MSc Food Economics & Marketing), where I turned campus into a lab: Global Recruitment Ambassador and Social Content Creator; launched Clever Cuisine IG 0→200 in 10 days; designed WordPress research sites (UX+SEO+accessibility) for the Institute of Education; and grew Climate Ambassador channels with smart tagging and partner amplification. Different briefs, same through-line: lead with emotion, prove it with data.
Along the way, I built a 15k Instagram community and launched a YouTube channel, GrowWithDeepali, where I talk sports, fitness, productivity and life abroad as an international student. Today, my work sits at the intersection of athlete discipline, creator energy, and marketer rigour. I help universities and purpose-led brands in food, wellness, and sports turn meaningful stories into measurable growth. Sometimes that looks like a launch burst of UGC-style reels; sometimes it’s an always-on engine—strategy, calendars, scripts, shoots, edits, captions, scheduling, dashboards. I run test matrices, track UTMs, and iterate hooks; I also show up on camera as a creator when that’s the right move. I know when to lead with feeling and when to let the funnel speak. Both matter. Both win.
Where is this going? In the near term, I’m doubling down on creator-native, evidence-based marketing—social, video, and community that actually changes behaviour. I believe in go now, learn fast, catch up, and finish strong. That’s how I train. That’s how I work. And that’s why my mantra still fits, on race day and in a campaign: I don’t market products. I market emotion—then I make sure it converts.