Amplified Brand Presence
Repositioned Climate Ambassadors as a leading voice in climate education by crafting a cohesive, cross-platform content strategy. Posts on LinkedIn, Instagram, and BlueSky reflected the initiative’s mission around decarbonisation, biodiversity, and educational resilience—making the brand more recognisable across stakeholder networks.
+60% increase in cross-platform engagement within 8 weeks
Strategic Content Pipelines
I developed editorial calendars around project milestones, seasonal campaigns, and climate awareness days. Each post was tailored for its platform, with sharp messaging, visual storytelling, and stakeholder tagging to boost visibility in both policy and education sectors.
3x more shares on climate event posts vs. the previous baseline
Targeted Engagement Tactics
Leveraged niche hashtags, cross-tagged partners, and used reels/carousels to increase reach and interaction. Content tone was adapted for each audience—from schoolteachers to sustainability professionals—while maintaining a consistent visual identity.
+45% growth in impressions among educators and policy networks
Measurable Outcomes
The improved content cadence, visuals, and platform-specific strategy led to measurable traction:
+25% LinkedIn follower growth in under 3 months
+120% increase in Instagram reach on biodiversity posts
Featured by UK Department for Education’s Nature Park initiative
Ongoing Optimisation
Our work didn’t stop at publishing. We monitored analytics weekly, tested CTAs, and iterated formats based on what resonated—feeding insights into future campaigns and helping shape long-term content direction.
Collaborative A/B testing led to 2x higher CTR on event announcements