Social Presence Launch

Built Clever Cuisine’s channels from scratch—voice, pillars, templates, and a rolling calendar—so student dining felt current and worth sharing. The kick-off series (“student meal-plan hacks”) took Instagram 0 → 200 followers in 10 days.

Brand Story, Shot & Edit

Planned, storyboarded, and filmed on campus (chef’s picks, BTS in kitchens, student tastings). Cut vertical-first reels with strong hooks, captions/subs, and accessibility baked in, then tailored for Instagram, TikTok, and internal uni screens.

Conversion-Driven Content

Every post had a job: highlight seasonal menus, signpost venues, or drive to info pages. Clear CTAs, menu spotlights, and carousel explainers improved post-click paths and turned interest into footfall and inquiries.

Ongoing Optimisation

Kept a 4-week calendar live, ran weekly trend scans, and shipped “what / so-what / now-what” reports. Retired stale formats, doubled down on winners, and expanded the reusable asset library from each shoot.