Instagram Growth Engine

Designed a clear, repeatable growth strategy for Awaana Health—content pillars, posting cadence, and community hygiene—built specifically for cancer patients and survivors. The result: 40–80% YoY follower growth and a stronger brand footprint in the cancer wellness space.

Patient-Centred Content

Created educational and inspirational posts that pair evidence-based guidance with human storytelling (symptom support, nutrition tips, mindset). Every asset used plain language, accessibility best practices, and clear signposts to vetted resources.

Website Design 

Designed and launched Awaana Health’s responsive website—UX map, information architecture, copy, and on-page SEO. Built a resource hub (articles, FAQs, downloads) with clear CTAs (newsletter/contact), set up GA4 + UTM discipline, and ensured accessibility (headings, contrast, alt text). Added a link-in-bio landing page to tie social to the site.

Experts & Advocacy Partnerships

Partnered with health influencers, oncology experts, and patient advocacy groups to co-create credible content, broaden reach, and deepen community trust. Collabs included Q&As, myth-busting reels, and lived-experience spotlights.

Data-Led Optimisation

Monthly reporting tracked retention, saves/shares, and topic performance. We refined content themes and posting windows, iterated hook formats, and improved audience retention—sustaining 5–7%+ engagement over time.

Ongoing Support

Maintained a living content calendar, refreshed evergreen posts, and updated resource links as guidelines evolved—keeping the channel useful, empathetic, and current.