Video & Content Production (Social-First)

I plan the win up front—concepts, scripts, shot-lists, locations, talent notes—so shoot day is smooth and we’re grabbing the right moments for vertical, thumb-stopping content. My default is phone-first with an iPhone + gimbal for buttery movement and fast, “real” vibes that perform on Reels/TikTok. It’s the most budget-friendly option (think half-day shoots, tiny crew, quick turnarounds) and perfect for BTS, vox pops, product demos, chef’s picks, and founder pieces to camera.

If you need extra polish, I scale the kit. We can step up to mirrorless/DSLR bodies with fast primes for creamy depth, telephoto for sports/food close-ups, proper shotgun/lav mics for clean audio, and a small lighting kit for consistent look. That’s a mid-tier budget—still nimble, but cinema enough for hero cuts, paid ads, and website banners. For premium launches or campaigns, we go full production: A-cam/B-cam, tele + macro glass, controlled lighting, sound recordist, and a two-to-three-person crew. It’s pricier, but your footage can stretch for months across ads, landing pages, and PR.

Editing is where the scroll stops. For speed, I cut in CapCut (native captions, snappy pacing, platform-friendly exports). For polish, I switch to Final Cut Pro X (or Premiere) for colour work, audio cleanup, light motion graphics, and multi-ratio masters (9:16, 1:1, 16:9). Every video ships with burned-in subtitles, clean thumbnails, and hooky first frames. I also build a tagged asset library (raw + selects + final cuts) so one shoot day becomes weeks of content and your team can find anything in seconds.

Budget-wise, here’s the honest read: phone kit = lowest cost, fastest turn; mirrorless/DSLR = mid (adds lenses, lights, mics); full crew = highest (multiple cameras, telephoto/macro, controlled lighting, pro audio, permits if needed). We set the goal, pick the tier, and keep a clear shot list so every pound spent shows up on screen—and in your results.

Result: agile shoots, clean edits, zero fluff. From scrappy to cinematic, we tailor the kit to the brief, keep costs sane, and deliver vertical-first videos that actually perform.