Meta, Google, Social & Influencer Ads

First, I fix the pipes. I tidy your ad account, events, and audiences so money isn’t leaking (Pixels, UTMs, events), then spin up a small “creative lab” to test hooks, angles, and formats. Once we see what actually makes people stop and click, we feed the winners more budget and roll out fresh variants. Whitelisting (running from a creator’s handle). Then I spin up a simple “creative lab” where we test openings (hooks), angles, formats, and thumbnails to see what actually makes people stop scrolling and click.

I don’t just send briefs, I come on-site with a tight shot list, grab b-roll, and direct talent or become the talent. Need a face for UGC? I can hop on camera and model the demo, taste test, or testimonial. You get raw files plus polished edits with captions and thumbnails, ready to launch.

We also run whitelisting (in plain English: with permission, we run the ad from the creator’s handle). It feels native, performs better, and scales cleanly because usage rights and timelines are sorted up front.

Budgets follow data. If an ad flops, we pause it fast. If it flies, we feed it more budget and spin variants. The best learnings flow back into organic content so your whole social game levels up, not just the ads.

Reporting is human. I translate the key numbers: thumb-stop rate (did they pause), CTR (did they click), CVR (did they buy/sign up), and CPA (what it cost per result). Clean names and UTMs (little tracking tags) show exactly which ad is the hero. You get a weekly “what / so-what / now-what” and a rolling test plan so every week gets smarter.